Can You Afford to Damage Deliverability?

It seems as though everybody is talking about content lately. It’s the latest buzzword on blogs everywhere.

So let’s assume you’re already up-to-speed with the latest thinking on online content provision. You’ve got everything you need to hook customers in and keep them engaged throughout the online journey.

But have you thought about how your content is being delivered? Are you sure your content is being viewed by users in the best possible way?

The challenge isn’t just creating the content. We all know that our customers love video, newsfeeds, pod and vodcasts, live streams… but how do you know it’s even reaching them? Deliverability is key. In fact, content is worthless unless you know it is being delivered in a high quality, reliable way. Is yours?

You might create broadcast-quality video to really impress your customers or clients. But it won’t impress them much if it endlessly buffers while they try to download it. Nor will it impress them if download speeds are slow or if the images are jittery. Too often, online video is delivered to users as a choppy, jumpy format that is virtually unwatchable. So much for the online experience.

So why does this happen? Usually, it is because most businesses think really carefully about how their content looks. But not enough about how it is delivered. The fact is that websites hosted in a single location will always be slower and less responsive when customers are far away from that server.

It’s vital that Sales and Marketing start to give more consideration to ensuring that content is delivered in a consistent, fast and reliable way. Otherwise, it’s their bottom line that will suffer. Looking ahead, more and more businesses will be relying on Content Delivery Networks to deliver their content.

A Content Delivery Network uses multiple servers across the globe so that it can distribute the same content to lots of users, in a consistent, reliable and fast way. Simple, but ingenious too. is the provider with the greatest reach with more than 2000 clouds delivering your content in 78 countries. Imagine the number of customers you could reach!

Imagine, more to the point, the peace of mind. Knowing finally that the content you create is being delivered as it deserves to be; in the highest quality, at the best speeds and to the most number of people.

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