How-To: Enhance Your Video Streaming Quality


The use of video on the web is on the rise as technological devices and networks become faster and much more capable of taking video content. Recent researches have shown that sites with video contents maximize engagement by up to 80%. Sites for e-commerce containing video have far higher conversions than sites lacking video content. The existence or inclusion of video content on the web maximizes customer interaction and satisfaction.

This article, therefore, examines the essential processes of balancing performance and video playback on the web to avoid video quality problems like buffering, lag, poor resolution, and improve streaming quality for all your viewers.

  1. Maximizing Your Video Quality Up Front

Problems encountered by your viewers while viewing videos are quite enough, and viewers would view your brand more negatively if you publish poor or low-quality videos. However, before describing quality improvement, it is noteworthy to identify the two different types of existing video quality issues. There are those you can influence, and there are also those you cannot.

You can only influence the initial quality – quality in – you do not exercise much control over the viewer. They may be hampered by slow internet connectivity or an obsolete device. There is not much you can influence to assist your viewers in this sense. Regardless, viewers dislike seeing poor quality videos, which reflect poorly on the brand. Good quality video in the will, therefore, check some of the issues associated with video streaming.

  1. Camera

Videos recorded with phones are usually of poor quality. Moreso older cameras may have poor resolution and image processing. Just as it is said, “garbage in, garbage out.” That is mostly so in low light recording. If your initial recording is low quality, there is absolutely nothing that can be done to fix the recording.

As such, making use of a good quality camera will deliver the best possible image at the exact beginning of your streaming. In contemporary times, you don’t really have an excuse for not using a full HD or 4K camera for your streaming.

  1. Encoder Settings

The function of an encoder is to transmit almost all live streams.i.e. an encoder is a technological tool either software or hardware that transcodes videos into streamable formats. From there, your video contents can reach your website to stream live or as requested for by your streamers.

Listed here below are some encoder settings recommended by us.

The Video Content Codec: H.265 The Main/High Profile

The Audio Content Codec: known as  AAC

The Variable Bitrate: On

The Per Second Frames Interval: 30 is the recommended level

The Keyframe Intervals Per Second: recommended – 2 seconds

Other various relevant encoder settings include the video resolution, video bitrate, and audio bitrate setting.

  1. Upload Speed

When a streaming video is being broadcasted, you require sufficient internet speed to maintain the streaming. In the case of a live video, your upload bandwidth is supposed to be at least double the bitrate in the broadcast.

To correctly determine the bitrate in your broadcast, include the video bitrate to the audio bitrate. All of them should be added together if your broadcasting is in multi-bitrates.

Stated here below are few recommendations for getting the best out of your connection:

  • It is recommended to use a wired Ethernet connection if possible because a WiFi connection can be unstable
  • If there is no other choice other than the WIFI, it is better to move closer to the router to ensure a clear and strong signal as possible.
  • Close all unnecessary browsers and software applications to free up the bandwidth.
  • Remove all other unneeded devices connected to the network, because every additional device connected to a network takes more of the available bandwidth.
  • Also, if needed, purchase a faster and more dependable internet plan and don’t forget that for the upload speed may be far more critical than the speed required in download.
  1. Selecting the Right Online Video Platform

The next and one of the most vital methods to increase video streaming quality is to pick the right online video platform. Online Video Platforms (OVP) provide streaming solutions needed for the management and hosting of web video content. It is quite possible for them to also offer other solution tools like monetization of content, security, and the likes.

The three ways through which Online Video Platforms can directly influence the quality of videos are examined below. The first way is content delivery. Use an OVP that makes use of a large and well-respected CDN the likes A network of this kind ensures a rapid distribution of content. Also, it smoothly scales to a vast number of audiences.

The other effect of OVP deals with quality limits. Go for an OVP which allows broadcast in 1080p full HD. In the following section, we will examine the third way is how your choice OVP influences the streaming quality of your video.

  1. Transcoding and Multi-Bitrate Streaming

Another possible means through which your OVP can control video streaming quality is through the process of transcoding and multi-bitrate streaming of content. Video players are now adaptive, i.e., they automatically detect internet speed and adjust accordingly. Viewers on a slow internet connection will be delivered a lower quality video, while those on a fast internet connection, will get a high-quality video.

However, this feature is solely dependent on your OVP’s offering of transcoding and multi-bitrate streaming of content. Multi-bitrate content streaming refers to the method of broadcasting a live stream in multiple distinct qualities at once. Transcoding does the same thing, with exemptions to Video On Demand plus for which transcoding occurs in the cloud. To improve your quality of video streaming, Be sure that your OVP supports these features.

  1. Test Thoroughly

Skipping testing is a terrible idea. Streaming video has many parts in motion. We, therefore, recommend that you make sure to engage in a thorough testing process before you launch your contents. Some things to test are:

  • Detailed test video embedded in your website. Does it appear correctly?
  • If you use the multi-bitrate content streaming, test video quality at different levels of bitrate, are the different levels available and streamable?
  • Examine videos on both a slow and a fast internet connection. Are the buffering minimal?
  • Conduct a transitioning test between a fast and a slow internet connection. Is adaptability seen in the video player?
  • Perform stress testing for the encoders, the cameras, and other relevant equipment. Determine if any equipment will fail/collapse under weight?
  • Test the total overall workflow. Perform a private live stream test. Is everything functioning well?
  1. A 24/7 Customer Support Service

Customer support service is very critical for video streaming quality, because, in case of a problem, you cannot waste a long time waiting or hoping for a solution. Therefore, to avoid this, you must provide a ready-made solution to cater for unforeseen circumstances.

Several video streaming solutions offer minimal technical support, while others don’t even bother at all, even though you need a ready platform that includes and offers 24/7 tech support to them. Tech supports should also be made available via phone, chat, and email. You do not want to have to chat with a robot or to submit feedback for compliant and wait for a later response, all while your video streaming is in jeopardy.


Quality video content on the web maximizes customer interaction and approval. The same effect can be observed in pages that load quickly. However, the inclusion of videos to your website will slow down the page loading time, thereby necessitating the need for a balance between the overall page load and the web video content. To minimize the size of your web video content, make sure that you have the versions sized adequately for mobile devices dimensions, and use shorter videos at all possible times. Better still, use an excellent CDNto deliver videos quickly to your viewers.

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